A compilation of insights and innovations

The last egtabite of 2020 features the most interesting business case studies of the second half of the year. We invite you to rediscover these great insights and creative innovations our members have so kindly shared with us over the past six months.

If your thirst for knowledge has not been quenched by this overview, feel free to discover the searchable archive of more than 300 egtabites on egta’s website.

The egtabites will return in January! Feel free to reach out to us should you wish to share one of your success stories.

		Radio delivers in crisis Case studies of advertisers that either decided to try out radio for the first-time during lockdown, or to creatively adapt their existing radio campaigns.
		Making the most of DAB+ and online audio: innovations and new formats Exmples of DPG's digital radio stations and pop up channels that offer various new opportunities for involving clients.
		Direct-to-consumer media attribution and awareness report proves that radio works for e-commerce Hhighlights from the WestwoodOne study
		Your Brain on Podcasts – podcast ads outperform social media ads This research demonstrates how audio storytelling outperforms visual storytelling on social media for emotional impact across categories.
		Radio advertising works for e-commerce Several case studies of e-commerce clients that successfully used radio in their campaigns.
		Connected cars help measure the effectiveness of radio advertising for consumers on the move A new, innovative pilot study from the US proved the efficacy of radio ads and showed the way for in-car attribution.
		barba radio – bringing together podcast, online radio, music streaming and Alexa skills A successful German audio project shows how to strengthen FM content and bring in new listeners across all platforms.
		Virtual concerts – finding new ways to connect with radio listeners A series of streamed concerts in the unique and attractive setting of a famous panorama tower, which attracted millions of viewers and listeners across platforms.