REQUESTS

RADIO LOCKDOWN SALES TACTICS

Radio

Radio Sales radio advertising sales

24 June 2020

This egta compilation is focused on the commercial side of the radio business and specifically on the immediate responses of radio sales teams to the challenges associated with the COVID-19 crisis during the spring of 2020.

In this overview we have grouped the insights gathered from egta members into the following categories:

• CLIENT RETENTION TACTICS – how to keep advertisers on air;
• PROSPECTION TACTICS – new categories, new advertisers, new approaches to business development;
• COMMUNICATION WITH CLIENTS AND PROSPECTS during a lockdown.