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REQUESTS

 

Request on impact of COVID-19 and lockdown measures on the radio audience measurement (RAM) across Europe (Radio)

29 September 2020

The immediate impact of lockdown measures on the radio audience measurement largely depends on data collection methodology and and data reporting period. This summary offers insights from various markets and their approach.

 

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The reference centre for audiovisual advertising sales houses

 

egta is the Brussels-based trade association of television and radio sales houses that market the advertising space of both public and private broadcasters across Europe and beyond.

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